April 6, 2025
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2 min
😷 Doctor: “If we follow the right research methodology, the results will naturally be good.”
🤓 Designer: “Let’s just start building. If it works for users, then we know we’re heading in the right direction.”
Both want the best for patients, but they approach it from different philosophies. Researchers believe that if you follow the right methodology, the right outcome will follow. Designers think the other way around: focus on the end result and adjust along the way.
The problem arises when researchers want to wait for complete literature reviews before creating a prototype. Or when designers want to launch something before the underlying claims have been properly validated.
The strength lies in combining both approaches: thorough preparation where necessary, rapid iteration where possible. A perfectly substantiated concept that takes five years to develop doesn’t help anyone. But a quick solution based on assumptions can cause harm.
That’s why we visualize what the end product could look like as early as possible. Concrete prototypes give researchers a clear sense of where we’re heading and allow them to form an opinion in a safe environment. Their methodological thinking helps prevent us from going in the wrong direction, while our tangible examples help accelerate their process.
🟢 TodayTomorrow creates human-centered technology for the healthcare of tomorrow. In the Designers & Doctors series, we share fascinating insights into our collaboration with healthcare professionals.