October 6, 2024
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2 min
😷 Doctor: “Without a clinical study involving 10,000 patients, I don’t believe it.”
🤓 Designer: “I spoke to five users who shared the same frustrations. That’s enough evidence.”
Both are searching for the truth, but they’re looking through different lenses. Doctors rely on hard data, statistical significance, and reproducible results. And rightly so, in medicine, drawing the wrong conclusions can cost lives. Designers, on the other hand, find gold in emotional patterns, recurring stories, and that one moment when someone’s expression changes during an interview.
The problem arises when a doctor has to assess a medical app based on “just” ten user interviews. Or when a designer wants doctors to change the way they work because “three nurses said it works better this way.”
The real strength lies in combining both approaches: quantitative certainty for the bigger picture, and qualitative insights for the human details. Because even a perfectly functioning app doesn’t help patients if nobody uses it.
That’s why we love working with doctors throughout our design process. Their critical perspective makes our products better and our stories help them understand why users behave the way they do.
🟢 TodayTomorrow creates human-centered technology for the healthcare of tomorrow. In the Designers & Doctors series, we share fascinating insights into our collaboration with healthcare professionals.